On May 16th 2017 at the Business School Beijing Normal University (BNU), 6:30pm local time in Room 1621, a workshop to discuss some findings of University of Macerata Scholars has been held.
Before the workshop
After the workshop
The workshop opened up and introduced by professor Qu Ruxiao, and the Scholar that presented their work were Elena Cedrola, Loretta Battaglia, Miria Ricci, Viviana Gaballo, and thd Phd candidate Jonathan Francesco Marano.
Topics discussed covered the following areas: Business Models of European Pharmaceutical Firms Operating in China, Patent Law and pharmaceutical innovation in the PRC, Pharma companies in China: a cross-linguistic and cross-cultural perspective and China’s New Normal: Transition to where? Implications for Foreign Companies.
Professor Qu Ruxiao thanked all Scholars for the great work done during their stay at the BNU University.
Elena Cedrola and Loretta Battaglia
Business Models of European Pharmaceutical Firms Operating in China: a Storytelling of Best Practices
Patent Law and pharmaceutical innovation in the People’s Republic of China
Pharma companies in China: a cross-linguistic and cross-cultural perspective